You may well be aware of the KISS acronym:

Keep It Simple Stupid!

It’s a good one to remember when you are designing your website. It must have a logical flow/funnel to bring your visitors through. Too many choices leads to confusion. So the underlying simplicity of your site and it’s web pages is of paramount importance.

Here are several ways to keep your pages simple, and increase conversions.

1. One “Theme” on the page.

If you can keep your focus having information related to a single theme/topic per page, this will help keep visitors “on track” immensely.

Readers will not flit from one side of the page to another if they have a single option in terms of information displayed, they read in a linear fashion. This means you need to give them fewer (not more) hyperlinking choices.

2. Keep your sentences simple.

There’s no point using big/complex words where a shorter easier description will do. Waffly messages or convoluted ways of explaining things will lose your reader rather than impress them.
3. Minimise the use of pictures

One or two quality images can support your sales message. You should test wheter the addition or omission of graphics will help or hurt your sales conversion. Err on the side of caution by minimizing your use of graphics.

Too many graphics distract your readers.
4. Offers Should Be Simple

Too many puchasing options can lead to confusion and ultimately a reduction in conversion rates with your visitors.

Try to have a single purchasing option and when it comes to images - this is a good time to have one, namely showing which types of credit cards you accept.

5. Simplify Your Forms

Be they sales or subscription, your forms need to be kept simple and short. The longer they become, the worse the response rate. If the information is not needed on the form, rip it off.
So rather than loving your site - KISS it!

All the best,

Tom

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I found this 20 minute free guided meditation.

Do yourself a favour now and take 20 minutes out to just chill.

Grab a set of headphones and switch off from the world:

Click Here For The Guided Meditation called “The Secret Garden”.

All the best,

Tom

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meditation, meditate, guided meditation, relaxation

Well Internet Marketing fans, credit where credit is due - Perry Marshall just sent out this little gem to his list.

No strings attached access to the entire 20 hour footage from the 2004 X10 seminar.

Plenty to keep you going on topics like Adsense, SEO and everything a marketer might hope to know. Granted some of it will be “dated” now but there’s plenty to chew on:

X10 Seminar

All the best,

Tom

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Need a cigarette or another drink to calm your nerves?

Find out exactly how stressed you are:

Take The Stress Test - Click Here

What do you do to de-stress yourself, do you have any favourite techniques, products or services you think are worthwhile sharing with others?

All the best,

Tom

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stress, destress, calm your nerves, stress test, stress quiz, feeling stressed

We all would love to have gifted to us high income business opportunities - ideally with little or no risk and indeed little or no money down.

The fact of the matter is somewhat different. The simple truth is as follows:

High Income Business Opportunities usually:

1. Are High Risk

2. Require Investment

3. Require Time/Effort On Your Part

Naturally there are exceptions to every rule but the above will stand you in good stead.

And with all the above said, what high income opportunities are available to you as a business bearing in mind you want to mitigate your risk/limit your exposure.

Opportunity #1 - The EBay Monster

With over 200,000,000 registered users this is a massive marketplace selling every conceivable item you could imagine. There are estimated to be over 800,000 people making a full time living on EBay alone and using the 80/20 rule - 20% of them are doing it well. If you could be one of those 20% you would be laughing all the way to the bank - literally.

There is a small problem - time and money. You’ll need to “invest” both to become proficient in selling on EBay (trust me on this) or else you’ll end up with your wallet in a financial sling.

The following is a course you might want to consider - it is the “Rolls Royce” of it’s type so you will pay a premium for it:

Auction Genius Course

It will arm you well and save you considerable time/money thus reducing your risk.

Opportunity #2 - The Network Marketing Model

There are 2 major issues with this model:

1. Pyramid schemes - These are fraudulent (also called Ponzi) schemes setup with the express purpose of separating you from your hard earned cash. Far too many people have been deterred from legitimate network marketing opportunities as a result. This is why you have to exert due diligence when choosing a specific opportunity - be very careful and do you research before you join up.
2. Focus - Most people who get involved in the Network Marketing industry (I know because I was one of these who made this mistake - so take heed!) subscribe to too many “opportunities” - this means they spread themselves too thinly and as a result make little or no progress in their chosen system. If you are going to join up and get involved, do so by taking “baby steps”:

2a. Make sure you join up with one system and get to know it inside out as well as how to promote it.

2b. Make sure the product behind the “opportunity” is high quality and has a genuine market outside of the network marketers who join in the first place!

2c. Make sure you invest only as much as you can afford to spend (there’s no point spending $100/month+ on subscriptions if you cannot afford it).

2d. Give it a fair chance - honestly try your best for at least 6 months with the systems/tools provided and see if it really delivers. If you have done the above and still see no results, you will have learned a lot to apply on another opportunity and have saved yourself a lot of time and effort moving forward.

Given the above caveats, there is a simple way I can recommend you to get started as it meets all the above criteria:

The .ws Website Opportunity

Opportunity #3 - Education

This is more “preventative” rather than an opportunity. In order for you to reap the rewards of any business you sow. In addition, there are a huge number of ideas contained within this resource which will stand you in good stead whilst you research more high income business opportunities.

If you “educate yourself”, you “insure yourself” from the ignorance of not knowing the risks which inevitably face you.

There is one resource I know which fits the bill and it’s by the business marketing mastermind himself: Jay Abraham.

I have personally invested in one of his very high ticket items (and it was worth every penny) but he has recently released a convenient digital version of his hugely popular Mr X book.

Quite simply brilliant:

Mr X - The Business Marketing Bible

The above resources should give you some food for thought when you next look for a high income opportunity.

Above all else remember this:

How about you - have you spotted any business opportunities you know to be fantastic?

All the best,

Tom

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high income business opportunities, high income, business opportunity, business opportunity, business, low risk, mr x, jay abraham, investment, ebay, pyramid schemes, marketing

I can picture the scene (having been there, done that and bought the T-Shirt at home). Your little bundle of joy has been given a project at school and told to use the scientific method.

“Mummy/Daddy - can you help with my project, I have to use the Scientific Method…”

“Oh right”

And there you have it, you are left scratching your head as to what the hell you need to do?

It has been one or twenty years since you were last in this position so you can be forgiven in not remembering or indeed for that matter knowing.

Fear not, here’s the 8 steps you need to take to let them know how to undertake their project the right way:

1. Identify the issue.

2. Refer to well chosen authority sources - as many as you can.

3. Ask a relevant question.

4. Develop a theory.

5. Perform the experiment.

6. Record the steps (method) used and the results.

7. Report the experiment.

8. Analyze the outcome and develop a conclusion.

Which raises an interesting question - what’s the most bizarre/shocking question your kid came up with and asked you?

I hate to admit it but I should have written all those gems down when they popped out of their larynxes (I was usually laughing too much to do so), how about you, what have your wunderkinds asked that got you thinking or belly laughing?

All the best,

Tom

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